Communications Requirements for Projects Funded Through the Canada 150 Community Infrastructure Program

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Public acknowledgement of the financial assistance of the Government of Canada is a condition of receiving a grant or contribution. This ensures the public can recognize where a Government of Canada financial contribution has been made. This guide explains the requirements, and provides direction and options for integrating the acknowledgement into the appropriate communications products and activities.

Funding recipients should also consult the detailed requirements in contribution agreements for Government of Canada funding, as they may differ between funding programs. This guide pertains only to the basic acknowledgement of federal funding for Canada 150 projects and initiatives.

This document is designed to assist recipients in fulfilling their communications requirements.

Public information

Recipients who intend to share promotional information about the project with the public must acknowledge Canada 150 Community Infrastructure Program funding in their materials. Please use the following sentence for any such communications:

“With support through the Canada 150 Community Infrastructure Program/Avec l’appui du Programme d’infrastructure communautaire de Canada 150.”

This bilingual acknowledgement should be displayed in both printed and electronic materials, including, but not limited to:

In some cases, the identifiers of the Government of Canada, the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) or Canada 150 may also be used.

If you are producing any promotional materials related to your project, you must submit it for review and approval. Please contact the FedDev Ontario’s communications branch at least 10 days before the anticipated publication date.

No approval is required for communications materials related to project operations, such as calls for tender, construction notices, and public safety notices.

The primary form of acknowledgement for Canada 150 funding recipients is the display of the Canada 150 composite logo in the communications products of the recipient for the period covered by the funding agreement. The Canada 150 composite logo combines the Canada 150 logo with the Government of Canada wordmark.

To ensure the integrity of the Canada 150 composite logo, the following criteria must be applied:

The composite logo is positioned on communication products in a fair and visible manner typical for acknowledging partners. When acknowledging multiple funding partners, the Government of Canada composite logo must appear with equivalent size, position and prominence of other acknowledgements or credits. An example is below:

Canada 150 composite logo - multiple funding partners

Where the Government of Canada is the only contributor being acknowledged, it may be appropriate to include a text credit to ensure the reason for displaying the Canada 150 composite logo is clear to the public. In these instances, one of the following text credits may accompany the composite logo:

EnglishFrench
Funded by the Government of Canada. Financé par le gouvernement du Canada.
This project is funded in part by the Government of Canada. Ce projet est financé en partie par le gouvernement du Canada.
With the participation of the Government of Canada. Avec la participation du gouvernement du Canada.
We acknowledge the financial support of the Government of Canada. Nous reconnaissons l'appui financier du gouvernement du Canada.

The use of English and French text credits must correspond to the treatment and order of official languages of the communication product. Individual contribution agreements may specify particular wording for a text credit or tagline that differs from the examples provided above.

Products and Activities

Communications: The Canada 150 composite logo appears on all printed or electronic documents, marketing materials, public reports, publications and media products related to the funded activities. If the funded project is a publication or a magazine, the composite logo must be prominently displayed on the cover or an acknowledgement page at the front of the publication. If the published material is a website, electronic application or other electronic or online communications, the composite logo should be to be hyperlinked to: Canada 150 webpage.

Social media: In order to allow FedDev Ontario to share or retweet information about the funded project, recipients are asked to provide the address of all social media accounts (Twitter, Facebook, YouTube, Flickr or others) in which they publish content related to the funded activities. Recipients are also asked to follow Canada 150 on social media by subscribing to:

Press releases: Financial support from the Government of Canada must be acknowledged in all press releases that refer to funding sources for the funded activities. FedDev Ontario provides a quote upon request for inclusion in such news releases. The Government of Canada must have an opportunity to include its own message if similar messaging is to be included by any funding party. Space allocated for such messaging will be at least of equal size, duration and prominence of that of any other funding partner that has made a similar contribution. FedDev Ontario prepares these messages and provides the final artwork on request.

Special events: Support from the Government of Canada must be acknowledged during public events such as, but not limited to community tournaments, conferences, trade shows, and stage productions that are funded, in whole or in part, by the Government of Canada.

If a Government of Canada representative is invited to attend a media event, FedDev Ontario may provide appropriate acknowledgement signage to be used for backgrounds. The Canada 150 composite logo is displayed on invitations to activities such as opening, closing and welcoming ceremonies, and other events.

Verbal acknowledgements: Verbal acknowledgement of the Government of Canada’s support should occur during any speaking opportunity at media events related to the funded activities. Examples include:

“I would like to acknowledge the Government of Canada's support for (name of activity or event). I would also like to welcome (name of representative) to our event today.”

Event Planning

Any proposed public events related to the project, such as a groundbreaking or ribbon-cutting ceremony, must be discussed with FedDev Ontario communications staff before proceeding with the event and distributing invitations to guests. This is to ensure that the Government of Canada has an opportunity to arrange for the attendance of a designated Minister and/or Member of Parliament (MP).

When planning an event, it is best to propose three dates and times (within the project groundbreaking/completion timeline) that work best to allow FedDev Ontario communications staff to identify a federal representative. Please contact the FedDev Ontario communications branch at least 15 business days before a proposed event date.

In cases where recipients are receiving funding from other sources for the project being celebrated, this should be noted and communications staff can provide guidance on the event logistics and related protocol.

Communications staff will assist with coordinating an event by:

  1. Arranging the attendance of a designated federal representative;
  2. Providing a news release template and coordinating approved program descriptions and quotes from designated representatives, and sending a final approved version to be distributed at the event to local media;
  3. Providing a template and advice for an event agenda;
  4. Providing a media advisory template to help generate interest from local media;
  5. Providing advice on good photo opportunities and other event planning details; and
  6. Providing French translation services, if necessary.

Funding recipients will be responsible for:

  1. Working with FedDev Ontario communications staff to identify opportunities for project milestone events;
  2. Making recommendations on appropriate locations for events (ideally, the event would take place at the project site or a location with an interesting backdrop);
  3. Identifying a master of ceremonies for the event (this is usually an unelected official);
  4. Verifying the project description and recipient quote in the news release and providing a recipient logo and contact person for the news release;
  5. Arranging for any props for the photo opportunity at the event (i.e., ribbon, scissors, sign or plaque, flag, podium, etc.);
  6. Providing onsite event logistics (making sure news releases are distributed and photos are taken, etc.);
  7. Inviting the public, the local media and other parties involved in the project; and
  8. Providing post-event details and photos within two business days following the event (a post-event template will be provided).

Project Signage

The primary form of acknowledgement for Canada 150 funding recipients is the display of the Canada 150 composite logo in the communications products of the recipient for the period covered by the funding agreement. The Canada 150 composite logo combines the Canada 150 logo with the Government of Canada wordmark.

Requirements

Recipients are encouraged to use web signage to promote projects. Where there is an opportunity to promote projects of significance to the community, a physical sign at a project site can be mounted outdoors or indoors in a prominent location that is visible and accessible to the public. The sign should be properly installed and should not obstruct traffic or cause safety concerns, particularly if it will be located near a road. To avoid potential safety issues, ensure that the appropriate provincial and municipal authorities are consulted.

Reporting

Once the signage is installed and/or posted online, send an email with an accompanying photograph or URL to the FedDev Ontario Program Officer and copy FedDev Ontario's communications branch to confirm the date of installation or web posting. Please clearly identify the project number in the subject line or text of the email.

Signage Templates

Note: The Canada 150 Visual Identity, tagline and logo are the property of the Government of Canada. Altering the design, colour or language is not permitted.

Click the links below and save it to your desktop. Double-click on the icon on your desktop to open the file. It is recommended that you send the graphic, as well as this document, to your printer/signage firm, and work closely with them to produce the required signage.

  1. Online Sign

    The dimensions of the online sign are 540 pixels x 180 pixels. The online sign should be hyperlinked to the Canada 150 webpage.

    Canada 150 composite logo - full colour application

    English and French (PNG) - 19.5 KB

  2. Printed Material

    All printed material referencing Canada 150 funding should include the Canada 150 logo. High resolution logos can be downloaded via the following links:

  3. Exterior/interior sign at project site

    Single Partner
    Canada 150 Exterior/interior sign at project site for single funding partner

    Multiple Partners
    Canada 150 Exterior/interior sign at project site for multiple funding partners

    *Note: if you are experiencing difficulties with the production of your sign based on your project location or other issue, please contact FedDev Ontario's communications branch.

  4. Plaques

    Canada 150 plaque

For further assistance or to obtain the Canada150 graphic in alternate formats, please contact FedDev Ontario's communications branch.

Costs

Certain costs associated with the delivery of communications of activities, including the organization of events and the installation of signage, are the responsibility of recipients and are considered eligible under the program. Please refer to Annex 2 of the Contribution Agreement for a detailed list of what is eligible for reimbursement or consult with your Program Analyst prior to incurring any costs.

More information and technical assistance

Information on applying for commercial or non-commercial use of the Canada 150 logo, requesting the Canada 150 Typeface, and Canada 150 branding elements is available on the Canada 150 website.

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